The SAP CRM application is an integrated customer relationship management (CRM) software manufactured by SAP AG that targets business software requirements of midsize and large organizations in all industries and sectors.
SAP's CRM solution includes several modules that support key functional areas including:

    SAP CRM Sales
    SAP CRM Marketing
    SAP CRM Service
    SAP CRM Analytics
    SAP CRM Interaction Center
    SAP CRM Web Channel (which includes E-Commerce, E-Marketing and E-Service)
    SAP CRM Partner Channel Management
    SAP CRM WebClient UI
    SAP CRM Investigative Case Management (ICM)
    SAP CRM Social Service
    SAP CRM Loyalty Management (LM)
    SAP CRM Real Time Offer Management (RTOM)
    SAP CRM Mobile Solutions
    SAP CRM Trade Promotion Management (TPM)


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